Canton Fair Goes Digital: How to Source Remotely in 2021
The 129th Canton Fair (April 2021) was the third consecutive virtual session. For buyers who can't travel to Guangzhou, here's how to source effectively from afar.
The Virtual Fair Experience
The Canton Fair's online platform features: virtual booths with product catalogs, live-streamed factory tours, real-time chat with suppliers, and video call scheduling. It's not the same as walking the halls, but it's functional.
How to Source Remotely
- Pre-research suppliers โ review their virtual booths before the fair, prepare specific questions
- Request live video tours โ ask suppliers to walk you through their factory on video call during the fair
- Order samples to your agent โ we can receive samples in Guangzhou, inspect them, and ship to you
- Use a local agent โ we attend the fair (in-person sessions resumed for domestic visitors), visit factories, and report back
- Record everything โ virtual meetings can be recorded for later review
The Advantage of Local Agents During Virtual Fairs
While international buyers are limited to the online platform, local agents like us can attend in-person sessions, visit factories, inspect samples physically, and provide ground-truth reporting. The cost of an agent is a fraction of what you'd spend on travel โ and you get better intelligence.
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